Internet Marketing Way Back Then

"The New Internet Marketing Resource Center."

In the year 2000, somewhere around May or June, I constructed this site to demonstrate the amazing power of separating content from presentation. That was a new idea back then. Today, almost all serious designers have adopted that concept.

What I wanted to do was demonstrate the power of this new way of doing things in an effort to transform our current Web Projects.

Well, have you ever tried to explain something to someone and their eyes glazed over? That is exactly what happened to me.

So I thought if I input some real data, which the people were familiar with, it would become crystal clear. Since I have always had a marketing component to everything I have done, I chose marketing.

Back in the year 2000, Internet Marketing was a very small industry, so I thought I would illustrate some of the most promising techniques and procedures. At last, everyone got it, but the resistance to change prevented us from adopting this technology. In fact, that company is still stuck in the past.

Here we are now in 2009, and I am semiretired and quite bored. I happened to rediscover this site. At first, I thought I would just give it a technological refresher, but having done that, I looked at the site again and decided that had been a great idea. However, the data is very outdated.

There were thousand of pages of information. I spent three days reviewing all of the pages and decided that only a handful were useful, but perhaps another 50 or 75 would work with some update.

Since there are many new techniques and discoveries, I decided that in order to provide the most value I would start by using the present techniques and the most promising ones on the horizon.

The good news was that only one category required very little change.