List Maintenance

Until you've had to maintain a mailing list by hand you probably will never appreciate an auto responder service.
There are so many things that can go wrong with maintaining a list. I can't imagine why anyone would even think it makes sense to do it yourself.
Knowing the truth about the process is one of the most important things that will determine your success or failure.
Sometimes called statistics:
- How Many Were Delivered
- How Many Were Opened
- What Action Was Taken
- Eliminate Duplicates
And a host of other parameters that let you know how well your content is matched to the recipients.
Obviously if no one opens there mail and no one takes action on your mail you're just spinning your wheels. In addition sending out duplicate e-mails results in a high unsubscribe rate.
Time is the enemy to all manual processes. Success is relative to how much you automate your processes. Anything you can't automate should probably be outsourced.
List maintenance is right at the top of that list
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